Shenyang

Shenyang Story
  • Shenyang is the capital city of Liaoning province and an important industrial centre
  • Has a population of 7.2m, of which 4.0m are urban
  • Seven prefecture-level cities surrounding the capital city give it an additional population of 20m
  • Shenyang's retail sales grew 16% YoY in 2010

Total Retail Sales


The Shenyang Retail Market
  • The retail market in Shenyang is mainly divided into three areas: Zhongjie, Taiyuen Street and Chang Jiang Street
  • Main drivers of Shenyang's retail industry:
    1. Growing income & consumer expenditure
    2. The role Shenyang plays in the region's tourism/MICE industry, not only for Liaoning but also the neighboring provinces of Jilin and Heilongjiang

Zhong Jie Pedestrian Street


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